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Blog - June 2018

Layers and Layers

No matter how much customer buying behavior changes we still at some point have conversations with most people who buy from us. Many will seem resistant or distant when we first engage them. You might call these initial responses a stall. Something like "we're just looking" or "not much time - not buying today". They give a stall that makes it seem that they want to stop before we even get started.As a sales professional, it is helpful to think about the layers of communication beyond the "words" of what they say.