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Building Added Value

Newest Articles Date Posted

Building value for the highly informed shopper - Part 4

We have been talking a lot lately about this highly researched shopper - that a typical prospect is now spending 11+ hours of online research before we ever see or hear from them.

21/05/2014

Building value for the highly informed shopper - Part 3

We have talked about how our typical shopper is now spending 11+ hours of online research before we ever see or hear from them.

10/04/2014

Building Value for the Highly Informed Shopper

We have always said that the number one job of the salesperson is "Selection". By this, we mean that everything we do with the client or for the client is designed to help them get the best vehicle choice for their specific situation.

07/04/2014

Why Should they Buy Here

Think about all of the other places your prospect could buy their next vehicle. In most markets there are not only all of the other competitive brands to worry about. Within a reasonable distance from your dealership is another selling the identical brand.

19/12/2012

Why should they buy here?

Think about all of the other places your prospect could buy their next vehicle.  In most markets there are not only all of the other competitive brands to worry about. Within a reasonable distance from your dealership is another selling the identical brand.

17/08/2012