SME# 30 Marketing Program Support - Conquest Customers
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How do we make calls to conquest customers who might want to take advantage of current marketing offers?
Learning Objectives:
Participants understand the strategy behind contacting owners of competitive brands who might want to trade for a promoted product.
Participants learn and practice phone call structures to best communicate the offer and interest the customer in an appointment.
Opening
Suggest to the group: “We sometimes acquire high quality lists of customers who are driving competitive models. We can capture business from our competitors by being proactive and calling people before they enter the market. Today we are going to work on our outgoing call structure so we can maximise the number of appointments we get from our efforts.”
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