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Education Centre

Welcome to our Education Centre. To find your topics of interest, use the search box to search by keyword or choose a category to view listed articles.

Newest Articles Date Posted

Ready to buy or ready to shop?

 
Are you still treating walk-in traffic as "shoppers"? You know, nice people looking to get some information at your dealership and a bunch of others.

20/04/2016

Good Times Bad Habits

Good Times Bad Habits
 

08/03/2016

Are you torching your customer database or nurturing it?

We get a lot of questions from dealerships who are starting to experience declining effectiveness with their direct marketing for invitation sales, behind the wall sales, or private sale events. When you dig into it a bit you soon find the answer.

04/02/2016

Is your sales process still haunted by the ghost of Christmas past?

A recurring theme we have seen all year long is the speed of change in buyer behavior. Almost everyone now does their research online and spends upwards of 11.5 hours on the activity. Customers visit fewer dealerships in person than ever - their short list is very short!

24/12/2015

Stuck?

 

26/10/2015