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Sales Tips for the Automotive Industry

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Getting serious about the internet shopper

We often run into salespeople and managers who have yet to take the internet shopper seriously. They are still trying to force every internet shopper into a 100% traditional face to face dealership experience or worse dismissing leads as worthless or low priority items.

17/08/2012

Duct Tape -The handyman's secret weapon

At one time or another practically everyone has used that ubiquitous grey tape. It has a million uses but here's a new one for you. As you are walking up to greet your next customer imagine a strip of duct tape stuck firmly to their forehead.

17/08/2012

Don't Try So Hard - Make More Sales

Here's one thing you can do that will guarantee poor sales performance: try really hard to get the sale. Yes, you heard right. Try really hard to get the sale and you will decrease your chances of getting the sale.

Here is the explanation:

17/08/2012

Don't Sound Pushy - Use a Buffer!

In order to do our jobs well, professional salespeople need to ask a lot of questions. The interview process is where we really provide value to our client.  Only through our questions can we get their needs and desires out on the table.

17/08/2012

Do your Interview questions make them think

We have always said that the number one job of a salesperson is selection. Making the best vehicle selection can be complicated. The customer can make a selection but is it the best one?

17/08/2012