SME# 16 Building Added Value - Transition
How do we conclude the demo-drive experience?
Participants understand why the end of the demo experience can be a stressful moment for some customers.
Participants learn to reduce natural anxiety at this point and provide an opportunity to return inside and share further information about the dealership.
Suggest to the group: “Today we are going to look at how we can reduce stress for the customer following the demo drive experience. We are going to work on a smooth transition, so they feel comfortable and will accept our guidance back into the dealership.”
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