SME# 17 Building Added Value - Why Buy Here?
How do we answer the question: why buy here?
Participants understand what items make the case for: “why buy here?”
Participants personalise a list of dealership aftersales attributes and amenities they can review with their customers.
Suggest to the group: “Building Added Value tells the dealership story and answers the question: why buy here?” Today we are going to look at how to communicate the specific attributes we have that make our dealership the best place to buy.
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