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SME# 23 Trade Value Justification

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How do we resolve trade value objections so a customer feels comfortable saying yes? 

Learning Objectives:
Participants understand where the customer’s unrealistic trade value expectations come from.
Participants learn how to professionally approach trade value objections and work with the customer to resolve their concern.

Suggest to the group: “the most common objections are around the valuation of the customer’s trade vehicle so we need to be adept at justification of the current market value.
It is normal and natural for customers to have uncertainty and make incorrect assumptions in this area.”

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