SME# 26 Follow-up - Pre-sale
What should we do to follow up a customer who shopped but was not ready to make a decision?
Participants understand why we need to be proactive with customers who are still in the decision-making process.
Participants learn and practice how to structure the call to these customers and increase the likelihood they will re-engage with the dealership.
Suggest to the group: “despite our best efforts and the suitability of the vehicle, the customer may not be ready to explore Terms to Own and make a decision on the day we meet them. Today we are going look at the “why” and how to re-engage them in the buying process.”
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