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SME# 27 Follow-up - Unresolved Objection

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What should we do to follow up a customer who did not buy because of an objection we could not resolve? 

Learning Objectives:
Participants understand why we need to be proactive with customers who are still in the buying process but have stalled on an unresolved objection.
Participants learn and practice how to structure the call to these customers and increase the likelihood they will re-engage with the dealership.

Suggest to the group: “there are times when we have explored the customer's Terms to Own, and the customer is simply not satisfied with the terms. Despite our best efforts at justification and the suitability of the vehicle, the customer just can’t say yes. Today we are going look at the “why” and how to re-engage them in the buying process.”

Preview ends here. More? Download the e-book here for 30 meetings.

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