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Education Centre

Welcome to our Education Centre. To find your topics of interest, use the search box to search by keyword or choose a category to view listed articles.

Newest Articles Date Posted

Sales Management Monthly Critical Dates Calendar

Critical dates calendar

Daily one on ones.

17/08/2012

Presentation Overload - Talking our way out of a sale

What makes a good sales presentation? Many salespeople get the idea that if they are able to dump everything they know about the product onto the customer they have made a good presentation.

17/08/2012

Play The Right Movie!

Here's a math lesson and a different way to look at closing ratio. There are only 2 possible closing ratios for each individual customer opportunity you get. Either 0% or 100%. They either buy from you or buy from someone else.

17/08/2012

Perspiration but no Demonstration

We have all heard the quip: "presentation without demonstration is just conversation". Right? Well it is true. The demonstration drive of the vehicle is the crucial step where mental ownership really takes off.

17/08/2012

Personal Accountability

One of the unique characteristics of the automotive industry is that we have a vast amount of industry information that is available.  A dealership or manufacturer has their own market performance data (and all their competitors) at their fingertips.

17/08/2012