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Education Centre

Welcome to our Education Centre. To find your topics of interest, use the search box to search by keyword or choose a category to view listed articles.

Newest Articles Date Posted

Now Commitment

More clients will say yes if we ask the right way. If we have done a great job with our prospect and we have already:

17/08/2012

Nothing Happens until Something Sells

We have all heard that before and there is a lot of truth to it. Salespeople should feel good about their contribution to the dealership's overall success.

17/08/2012

No Best Prices

It's a nice philosophy, but what does it mean in practice? When we say "no best prices" we mean that it is a serious mistake to respond with a discounted price when a prospect phones in or asks us a price question the moment they arrive at the dealership. Why is this a serious mistake?

17/08/2012

Making No the Right Answer

Have you ever noticed how easy it is for people to say "No" in a shopping situation? It's almost automatic! Of course it is just natural shopping behavior that comes from their fears.

17/08/2012

Loyalty

It's something that every company is after: loyal customers. That is the typical corporate message and goal but not the realization of most. As with many things in life the tendency is to want the benefits without having to pay the price.

How do you create loyal clients?

17/08/2012