Education Centre
Welcome to our Education Centre. To find your topics of interest, use the search box to search by keyword or choose a category to view listed articles.
| Newest Articles | Date Posted |
|---|---|
They don't need a demo drive boss... They know the car!We talk a lot about how the new normal is well informed shoppers who have "self-served" themselves far into the decision process. They have done enough online research to narrow their selection and their short list may only have 1-2 vehicles of interest. |
22/04/2015 |
It's a simple business or is it?We recently had a request from a freelance writer who was putting an article together for an auto industry publication. The writer sent a list of 13 or so questions; one of which had us chuckling around the water cooler. It was a simple question with not so simple an answer: |
31/03/2015 |
You know what they say about assumptions...Don't believe everything you read. Just because the average customer now spends 11.5 hours of online research some bloggers and "industry experts" claim that the role of the salesperson is diminished or even unnecessary. Don't you believe it! |
17/02/2015 |
Are you afraid of the math? Maybe you should be... |
20/01/2015 |
Is your sales process haunted by the ghost of Christmas past?
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11/12/2014 |