Vic was the founder of ASL Internet in 2002 and his company was purchased by Sun Media in 2009. Under Vic’s leadership, ASL grew into a full vehicle management, marketing and remarketing system for automotive dealerships.
Since 1972, after completing his studies at BCIT, Vic has worked within the automotive industry including 15 years in Sales Management with Mercedes, BMW, Volvo and Honda, 3 years in the Business Office setting with Ford and over 15 years with General Motors as both a trainer for GMAC and as both a business office manager and general manager.
Vic is a recognized industry leader and specialist in the automotive fields of internet sales, F&I, subprime, sales and sales management, fleet and leasing.
Considered today as a thought leader in automotive internet marketing he has authored training materials and set up many Internet based sales departments that have been results driven using tried and true processes.
"Vic Kovacs is a visionary and subject matter expert. I can't think of anyone more knowledgeable in the areas of internet marketing and internet sales process than Vic. Anyone in the retail automotive space can profit from Vic’s industry leading strategies and up to the minute experience with what works and what doesn't. Highly recommend Vic’s unique combination of skills and knowhow to help drive volume, profit, and customer satisfaction."