They don't need a demo drive boss... They know the car!
Submitted by Warren on Wed, 04/22/2015 - 08:51We talk a lot about how the new normal is well informed shoppers who have "self-served" themselves far into the decision process. They have done enough online research to narrow their selection and their short list may only have 1-2 vehicles of interest. This is great - if you are on the short list! If you are on the short list don’t blow it by shortcutting what they need next.