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Blog - April 2015

They don't need a demo drive boss... They know the car!

We talk a lot about how the new normal is well informed shoppers who have "self-served" themselves far into the decision process. They have done enough online research to narrow their selection and their short list may only have 1-2 vehicles of interest. This is great - if you are on the short list! If you are on the short list don’t blow it by shortcutting what they need next.