Subscribe to Our Newsletter

Sign-up Now

Blog - November 2016

Sales Process - Why?

Why do we need a sales process for the modern shopper? In the face of a mountain of research on the modern automotive shopper, no one is going to deny that shopping patterns have changed:
Buyers research online and self-serve themselves farther than ever towards a buying decision - before they contact or visit us
Buyers have a wealth of information and shopping tools at their disposal - even on their phone
Buyers are visiting fewer dealerships before making a purchase