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Our History

The roots of Automotivaters go back to 1987 with a sales training company called ISI International. At the same time a competing training firm called P.A.L. Performance Group was established. The friendly competitors combined training materials, accountabilty tools and human resources in 1995 and merged to form ISI / P.A.L. Automotivaters Inc. Since our inception we have been, and remain, committed to enhancing and improving the image of the retail automotive industry. Automotivaters is a progressive sales, training and consulting firm. Our track record and growth is the result of providing our clients with exceptional training products and services that have achieved real and measurable results. Our dealer network development programs have addressed the goals of increased volume, market share, profitability and client loyalty. We have also provided our materials and strategies for the development of Motor Dealer Association Education and Certification Programs. Our keynote speaking services have been well received at dealer performance groups, motor dealer conventions and with financial service industry clients such as the Canadian Housing and Mortgage Corporation, Canadian Imperial Bank of Commerce (CIBC) and The Royal Bank of Canada.