A Legacy of Growth
Fusion Performance Group Inc. and subsidiary company, ISI / PAL Automotivaters Inc. are excited to announce changes to its ownership group.
Warren Cederberg and Dan Leboe have been owners in the group since 1998 and 2002. As of August 1, 2017 Cameron Marshall has joined the ownership group.
Cameron has been a long-term member of the team.
Cameron Marshall’s Journey: From Sales Consultant to Co-Owner
Cam Marshall commented, “I was able to achieve a high level of success in the Auto Business from a Sales Consultant through to Management as a result of the development of Automotivaters and Fusion Performance Group. Over the last 18 years my belief in the company and my commitment to it has never been stronger. Since 2011, when I joined the team, I have had the pleasure of seeing amazing success stories replicated under the leadership of this great company and its exceptional people. Being a partner in a company that is committed to continuously striving to keep clients one step ahead of the curve and to exceed their own expectations of success is a privilege and honor.”
Our goal is to inspire and help people learn. They benefit from accurate measurement of their activities and the results gained from applying a proven process.
Automotivaters is an international automotive business development consultancy and training company. We help manufacturer networks, national sales companies, regional associations, large dealer groups, and individual dealers to implement strategies and build skills that lead to increases in volume, market share, profitability, and customer loyalty. With our coaching and leadership strategies, we have been able to help dealers to develop teams of exceptional performers, as well help to minimize staff turnover.
Since our inception in 1987, we have worked with dealerships representing every brand. We have been selected by National Sales Companies representing BMW, Mercedes Benz, Toyota, Lexus, Volkswagen, Audi, Porsche, Land Rover/Jaguar, and Mazda to develop their dealer networks. Our consultancy integrates the departments of an NSC for greater coordination between executive, sales, marketing, product planning, dealer development and training departments.
We have 2 of only 102 consultants world-wide certified by the Volkswagen Group of Companies.
Expanding Horizons: Fusion Performance Group and ISI / PAL Automotivaters' Global Impact
“We knew the timing was right for us to open the door to our key people to join, Cam is a rock solid professional that has helped us to grow the company internationally. He has been a lead trainer in all aspects of dealership operations and highly regarded and sought after from our long-term and new clients,” says Leboe.
Cederberg and Leboe felt that it was important to share the future of the company with those that were instrumental in building it together.
Fusion Performance Group Inc. is the brand for Financial Services Training working with many Credit Unions and Banks in Canada. ISI / PAL Automotivaters Inc. is the brand that conducts consulting and training services in the Automotive sector internationally reaching 11 countries.
Strategy – Execution – Achievement
Fusion Performance Group and ISI / PAL Automotivaters are International Training and Consultancy Groups based in Victoria British Columbia
The roots of Automotivaters go back to 1987 with a sales training company called ISI International. At the same time a competing training firm called P.A.L. Performance Group was established. The friendly competitors combined training materials, accountabilty tools and human resources in 1995 and merged to form ISI / P.A.L. Automotivaters Inc. Since our inception we have been, and remain, committed to enhancing and improving the image of the retail automotive industry. Automotivaters is a progressive sales, training and consulting firm. Our track record and growth is the result of providing our clients with exceptional training products and services that have achieved real and measurable results. Our dealer network development programs have addressed the goals of increased volume, market share, profitability and client loyalty. We have also provided our materials and strategies for the development of Motor Dealer Association Education and Certification Programs. Our keynote speaking services have been well received at dealer performance groups, motor dealer conventions and with financial service industry clients such as the Canadian Housing and Mortgage Corporation, Canadian Imperial Bank of Commerce (CIBC) and The Royal Bank of Canada.
Established in Canada, known and deployed globally
We were founded in 1987 in Canada by merging ISI International with P.A.L. Automotivaters to become ISI/PAL Automotivaters Inc.
1987
Our company roots
The roots of Automotivaters go back to 1987 with a sales training company called ISI International. At the same time, a competing training firm called P.A.L. Performance Group was established.
1991
BMW New Zealand
From 1991 to 2008, we provided programs including introductory vehicle sales, advanced vehicle sales, sales management, video training, tracking, and accountability tools, parts & service management, selling skills for service advisors, private sales events, customized in-dealership follow-up training, and telephone conference coaching.
1995
Our first merger
The friendly competitors combined training materials, accountability tools, and human resources in 1995 and merged to form ISI / P.A.L. Automotivaters Inc. Since our inception we have been, and remain, committed to enhancing and improving the image of the retail automotive industry.
2000
Change of Executive Leadership
Warren Cederberg and Dan Leboe take over controlling interests of Automotivaters to grow the business Internationally.
2002
BMW New Zealand
From 1991 to 2008, we provided programs including introductory vehicle sales, advanced vehicle sales, sales management, video training, tracking, and accountability tools, parts & service management, selling skills for service advisors, private sales events, customized in-dealership follow-up training, and telephone conference coaching.
2004
BMW Indonesia
BMW Indonesia (Bahasa Language Programs). From 2004-2007, we provided programs including introductory vehicle sales, advanced vehicle sales, and sales management.
2005
Sime Darby Singapore
Sime Darby Singapore. This BMW importer launched a Used Vehicle division called Performance Premium Selection. In 2005 and 2006 we consulted on the structure of this operation and trained sales and management staff on sales and service skills specifically for the pre-owned luxury market.
BMW Group Asia
BMW Group Asia (French Language Programs). We were contracted in 2005 to provide customized in-dealership salesperson and management training to the BMW Importers in Tahiti and New Caledonia. Advanced in-dealership training and coaching of sales processes was delivered in September and October 2006.
BMW Malaysia (Sime Darby & Autobavaria)
BMW Malaysia (Sime Darby & Autobavaria). From 2005-2013 we provided customized in-dealership salesperson and management performance training to these dealerships. These were highly customized to close identified sales performance, market share, or profitability gaps.
2007
Automotivaters smashes all time volume record with Auto Bavaria in Kuala Lumpur BMW
A massive 139 Total New and Used Units Sold in a one-week sales transformation
BMW Group Asia (MINI Habitat - Singapore)
BMW Group Asia (MINI Habitat - Singapore). We were contracted in 2007 to develop and deploy an assessment program of overall dealership operations. This was followed with detailed reporting and action planning. Remedial training and on-site coaching were deployed to improve specific volume and profitability KPIs.
2008
BMW AG Munich
BMW AG Munich. In 2008 we were engaged to customize the DPM (now RPM) concept for the V5 region. This methodology was deployed within the BMW Thailand retailer network.
BMW Thailand
BMW Thailand. We were contracted in 2008 to work with specific dealerships in the improvement of used vehicle operations. These projects involved pre-analysis of used car metrics, and on-site assessment followed by remediation training and management coaching to identified KPIs.
CSI Training and Management Group New Zealand in incorporated
CSI Training and Management Group New Zealand was founded and incorporated in 2008 to better serve our client base in Australasia. This allowed us to deliver services with more flexibility while keeping closer with each of our accounts.
Automotivaters Signs multi year agreement with Toyota New Zealand and Toyota Financial Services New Zealand
The global financial crisis in 2008 left the auto industry crushed in many parts of the world. This was a pivotal time for the Toyota Dealers in New Zealand when they chose to go on the offensive and invest in their people delivery strategies and change the culture of how they retailed motorcars.
2013
Audi Centre Singapore Record Event - 48 Units!
48 Audi Sold in a 2-day event by appointment only!
2015
Toyota New Zealand and the Authoring of CREED
Toyota New Zealand Sales Process Development and Launch
Turners Auctions New Zealand
Automotivaters launches the training with Turners Project 1500 and the subsequently crush this number! Our involvement provided the structure at the process of how we engaged the customer and managed the introduction of Finance and Insurance Options.
European Distributors New Zealand
Sales Process training delivered for Porsche.
2016
Volkswagen New Zealand
Automotivaters rolls out digital inquiry strategy for the group
2017
Country Record Audi Euromobil 44 Units - 3 Days
2018
Audi Euromobil Malaysia July 2018
A new country record smashed with 59 units in 3 days!
Toyota New Zealand Sales Process Advancement
Automotivaters launches CREED Toyota New Zealand sales process
Toyota New Zealand Launches - Drive Happy Project
Leave Your Car Buying Bothers Behind. Buying a new car can be a real bother. So Toyota New Zealand and Automotivaters and removed these pain points with the Toyota Drive Happy Project. Our customer-centric approach makes researching, choosing, buying and owning a vehicle a thoroughly enjoyable process.
2020
February 2020 Covid-19, entering a year of massive change
Covid-19 changed the world. Although the effects are still being understood this has been one of the greatest impacts on our world for most of our working lives. We have used this as an opportunity to innovate and improve ourselves every day.
June 2020 Automotivaters launches Online Live™ Internationally
Automotivaters strives to be on the front side of the wave! In June 2020 we launched the highest quality expert lead training in a Online Live™ platform. The way we would deliver live training was altered in a heartbeat, and we are proud to have launched our amazing live programs delivered online through interactive video conferencing. This put the best trainers available into your dealership to deliver dynamic training courses in an engaging and cost-effective platform. For dealers, this has been a game-changer in cost savings and training agility!
Audi Euromobil posts a massive 31 bookings mid-Covid July 2020
With an outstanding effort by the Audi Euromobil Team, Automotivaters created a sales explosion in Kulala Lumpur in July. Using our proven formula, we focused engaged the skills of the team to create this amazing result. Covid-19 has changed the world but we know it is possible to respect the protocols and find better ways to do business! Congratulations to the team for this outstanding achievement!
Starts working with the Myers Automotive Group
Automotivaters Authors and Deliver for OEM’s
Toyota New Zealand Sets record
Signs Hyundai New Zealand, Renault and Isuzu
Automotivaters Adopts AI drive interactive eLearning
2022
Signs Hyundai New Zealand, Renault and Isuzu
Lexus New Zealand set country record
AMV introduces AI driven interactive online training programs
AMV starts with CanadaOne
2024
Automotivaters Adopts AI drive interactive eLearning
Volvo Cars Malaysia Private Sales Event
Lexus New Zealand set country record
AMV introduces AI driven interactive online training programs
Wood Automotive Group
AMV starts with CanadaOne
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