The Team of Automotivaters

Since 1987, Automotivaters has strategically sought after individuals from the automobile industry with the strongest records of retail achievement, team building and most dynamic facilitation skills.  Any staff we select for a project must be able to coach and consult at all levels concerning the particular areas for improvement in dealership.  They come from retail automotive backgrounds and include former dealer principals, general managers, and first line managers. 

Our Team

Our professional team at Automotivaters

Executive Leadership

Automotivaters has strategically sought after individuals from the automobile industry with the strongest records of retail achievement, team building and most dynamic facilitation skills. Any staff we select for a project must be able to coach and consult at all levels concerning the particular areas for improvement in the dealership. They come from retail automotive backgrounds and include former dealer principals, general managers, and first-line managers.

Since our inception in 1987, we have worked with dealerships representing every brand.
We have been selected by National Sales Companies representing BMW, Mercedes Benz, Toyota, Lexus, Volkswagen, Audi, Porsche, Land Rover/Jaguar, and Mazda to develop their dealer networks.
Our consultancy integrates the departments of an NSC for greater coordination between executive, sales, marketing, product planning, dealer development and training departments.

Automotivaters helps manufacturer networks, national sales companies, regional associations, large dealer groups, and individual dealers to implement strategies and build skills that lead to increases in volume, market share, profitability, and customer loyalty.

With our coaching and leadership strategies, we have been able to help dealers to develop teams of exceptional performers, as well as help minimize staff turnover.

Dan Leboe

Dan has had a lifelong career in the Automotive Industry starting in 1975. His knowledge spans sales, sales management, business office, fixed operations and dealer principal positions. He began his career as a retail automotive sales consultant in 1975.

Our Performance Consultants

Steve Walsh

Steve is part of our New Zealand-based team. He has been in the automotive industry for 27 years in a range of roles from grooming cars, selling used imported vehicles from Japan and in the last 15 years selling new vehicles for Toyota New Zealand.

John Eadie

A Driven Leader with a Passion for Automotive Excellence. With 15 years of experience in automotive management, John is a highly motivated and results-oriented leader with a proven track record of success.

Elliot Carlton

Elliot Carleton lives and breathes the motor industry. A career spanning 16 years and counting, he entered the industry straight out of college and has experienced a wide range of roles, giving him a unique insight and outlook into multiple departments in dealerships from a “ground level” perspective.

Grant Brown

Grant is a successful and dynamic National Sales Manager with significant experience managing sales teams, improving sales abilities, and driving a culture of success.

Chris Johnson

Chris is passionate about helping teams succeed, developing strong sales cultures, and driving measurable results. Whether in the boardroom with your leaders or the trenches with your team, he brings a hands-on, results-driven approach.

Win Winofsky

Win Winofsky is a true sales professional. Following an international professional hockey career, he entered the automotive industry in 1988. As a new sales consultant, he was trained by Automotivaters and exemplified success in the automotive industry.

Phil Ayoub

ith over 25 years of automotive experience and knowledge, Philippe has been involved in most aspects of dealership and OEM training. As a fully bilingual (English/French) trainer and facilitator, Phil is in high demand throughout North America.

Brian Choo

Brian is a results-oriented leader with over 23 years of experience and a proven track record of building high-performing teams with a rare combination of retail and corporate (OEM) experience which helps him learn, grow and develop effective customer-centered processes.

Dan Leboe

Dan has had a lifelong career in the Automotive Industry starting in 1975. His knowledge spans sales, sales management, business office, fixed operations and dealer principal positions. He began his career as a retail automotive sales consultant in 1975.

Marketing, Business Development & Administration

Karla Inglis

Karla’s start in the automotive industry was grounded by Automotivaters Professional Sales Processes. Her automotive journey began 34 years ago, at the age of 23 she joined the local Toyota store and began her career selling cars. She blazed a trail as the first woman to sell cars in the city.

Chris Johnson

Chris is passionate about helping teams succeed, developing strong sales cultures, and driving measurable results. Whether in the boardroom with your leaders or the trenches with your team, he brings a hands-on, results-driven approach.

Dan Leboe

Dan has had a lifelong career in the Automotive Industry starting in 1975. His knowledge spans sales, sales management, business office, fixed operations and dealer principal positions. He began his career as a retail automotive sales consultant in 1975.

AI Consultancy - Design - Authoring - Security and Deployment

The world of AI development is accelerating faster than any technology stack we've ever experienced. We are in the midst of the "Wild West" of a technology revolution, and many business executives, managers and staff are feeling lost or inadequately prepared for the offerings coming at them.

This is the time for you to gain competitive advantage in your sector, but it's critical that your choices are based on knowledge, credibility, integrity, and security.

How do you plan to move forward progressively and manage your risks? How can you adopt leading technologies that are not generic but understand how your business needs to operate?

You need AI to drive your business with strategic alignment to your values and approved processes.

Since the emergence of large language models and AI-driven tools, Automotivaters has invested time and resources in exploring the viability of these platforms to increase dealer performance and protect our clients. The knowledge and experience from that pursuit have yielded the expertise that can be relied on to give you guidance, strategy, and reassurance that the decisions you'll make are right for your business outcomes. We're accessible, knowledgeable, and easy to work with. Reach out, and we can help.

Dan Leboe

Dan has had a lifelong career in the Automotive Industry starting in 1975. His knowledge spans sales, sales management, business office, fixed operations and dealer principal positions. He began his career as a retail automotive sales consultant in 1975.

Got what it takes? Our growth trajectory means we will continue to need the best people for roles like:

  • International Training Consultants
  • Canadian Loyalty Event Trainers / Facilitators
  • Business Development/ Inside Sales
  • Business Management Support Staff

Cultivating Excellence

Our Approach to Developing Top Industry Talent

Our strength as a company is a result of our ability to identify, attract, and develop the best people in the industry.  Our training facilitators are developed in-house through “train the trainer” programs and mentoring programs with the executive group.  Field testing, observation, and client survey programs ensure quality control. We have the highest expectations of all of our people. “You have to make the team”

Our executive group contains highly successful former dealer principals. This is valuable in providing the depth of knowledge required to achieve efficacy and relevance in our programs.

Contact Us

Contact Automotivaters