The Team of Automotivaters

Since 1987, Automotivaters has strategically sought after individuals from the automobile industry with the strongest records of retail achievement, team building and most dynamic facilitation skills. Any staff we select for a project must be able to coach and consult at all levels concerning the particular areas for improvement in dealership. They come from retail automotive backgrounds and include former dealer principals, general managers, and first line managers.

Our Team

Our professional team at Automotivaters

Executive Leadership

Automotivaters has strategically sought after individuals from the automobile industry with the strongest records of retail achievement, team building and most dynamic facilitation skills. Any staff we select for a project must be able to coach and consult at all levels concerning the particular areas for improvement in the dealership. They come from retail automotive backgrounds and include former dealer principals, general managers, and first-line managers.

Since our inception in 1987, we have worked with dealerships representing every brand.
We have been selected by National Sales Companies representing BMW, Mercedes Benz, Toyota, Lexus, Volkswagen, Audi, Porsche, Land Rover/Jaguar, and Mazda to develop their dealer networks.
Our consultancy integrates the departments of an NSC for greater coordination between executive, sales, marketing, product planning, dealer development and training departments.

Automotivaters helps manufacturer networks, national sales companies, regional associations, large dealer groups, and individual dealers to implement strategies and build skills that lead to increases in volume, market share, profitability, and customer loyalty.

With our coaching and leadership strategies, we have been able to help dealers to develop teams of exceptional performers, as well as help minimize staff turnover.

Cameron Marshall

Cam's high-energy approach will motivate your team to strive for greater achievement. As a veteran sales professional, he knows what it takes to succeed in tough times and in any size market.

Dan Leboe

Dan has had a lifelong career in the Automotive Industry starting in 1975. His knowledge spans sales, sales management, business office, fixed operations and dealer principal positions. He began his career as a retail automotive sales consultant in 1975.

Warren Cederberg

Warren’s specialties: Creating sales professionals. Taking the fear out of proactive sales. Brain surgery for sales coaches. The Fusion of Sales and Service.

Our Trainers

Steve Walsh

Steve is part of our New Zealand-based team. He has been in the automotive industry for 27 years in a range of roles from grooming cars, selling used imported vehicles from Japan and in the last 15 years selling new vehicles for Toyota New Zealand.

John Eadie

A Driven Leader with a Passion for Automotive Excellence. With 15 years of experience in automotive management, John is a highly motivated and results-oriented leader with a proven track record of success.

Elliot Carlton

Training Consultant

Grant Brown

Grant is a successful and dynamic National Sales Manager with significant experience managing sales teams, improving sales abilities, and driving a culture of success.

Chad Isaac

Chad is an enthusiastic leader. His passion shines through, whether it’s coaching a sports team or helping individuals advance in their careers.

Arjun Karthik

Arjun Karthik is Automotivaters Business Development Manager for our growing Malaysia and SEA region.

Kim Hart

With 20 years in the Finance, Insurance & Automotive industry, Kim is a seasoned professional skilled in driving transformative change and operational efficiency within vehicle dealerships.

Win Winofsky

Win Winofsky is a true sales professional. Following an international professional hockey career, he entered the automotive industry in 1988. As a new sales consultant, he was trained by Automotivaters and exemplified success in the automotive industry.

Phil Ayoub

ith over 25 years of automotive experience and knowledge, Philippe has been involved in most aspects of dealership and OEM training. As a fully bilingual (English/French) trainer and facilitator, Phil is in high demand throughout North America.

Matt Robbins

Matt Robbins has been a top performer in the automotive industry since 1989. Matt’s retail automotive roles have included sales, F&I and management. For many years now Matt has been a sales and service process trainer creating one sales professional after another.

Brian Choo

Brian is a results-oriented leader with over 23 years of experience and a proven track record of building high-performing teams with a rare combination of retail and corporate (OEM) experience which helps him learn, grow and develop effective customer-centered processes.