Building Your Repeat and Referral Network

Topics & Objectives

Consumer Research, Social Media, And Shopping Behaviour. New Realities – Future Success.

Participants are provided with a comprehensive summary of current research findings in the areas of consumer behaviour, social media usage, shopper research habits, consumer expectations, and future purchase intentions.

Participants understand the link between these changes and the need to adapt their attitudes, expectations and personal approach to better match the current and future customer.

Participants understand the personal impacts of fewer dealership visits, lower walk-in traffic, and shoppers well advanced in their decision-making.

Participants understand that the days of going to work to wait for traffic are gone.

There is nothing that dealership or brand can do to bring back the days of high walk-in traffic – it is a permanent change in shopping behaviour that affects every dealership and every brand.

What Does It All Mean?

Participants:

1. Review and evaluate the current and future realities.
2. Translate facts to impacts to personal actions required.
3. Understand a status quo approach to their role will not achieve future success.
4. Understand the need for an “appointment culture” to ensure future success.

Nature of Loyalty. Marketing: Brand Vs. Dealer Vs Personal. Mechanisms for Building Loyalty.

Participants understand the differences and objectives of personal marketing versus Brand Or Store Marketing.

Loyalty, Repeat, And Conquest Business. Passive Versus Active Approaches. What Is Outbound Marketing?

• Participants review passive versus active approaches to business development.
• Participants understand what activities fall within the definition of “Outbound Marketing”.
• Circles of Influence: Defining Your Existing And Future Online/Offline Networks.
• Participants understand how to identify their existing or potential new circles of influence – both on-line and off-line.
• Participants understand how to identify logical targets to increase their circles of influence via activities, interests, or associations.
• Re-Defining Our Role. Designing Our Personal Marketing Plan/Methods/ Channels.
• Participants design a plan for growing circles of influence that defines methods, channels, and frequencies/timings.
• Participants identify missing channels and create action plans to establish.