The Team of Automotivaters

Since 1987, Automotivaters has strategically sought after individuals from the automobile industry with the strongest records of retail achievement, team building and most dynamic facilitation skills.  Any staff we select for a project must be able to coach and consult at all levels concerning the particular areas for improvement in dealership.  They come from retail automotive backgrounds and include former dealer principals, general managers, and first line managers. 

John Eadie

Fixed Operations | Trainers

A Driven Leader with a Passion for Automotive Excellence

With 15 years of experience in automotive management, John is a highly motivated and results-oriented leader with a proven track record of success.

Throughout his career, he has consistently delivered outstanding results, earning numerous awards for top sales, Customer Experience, Satisfaction, and Retention.

John’s expertise lies in building strong teams and establishing innovative sales programs. “I’ve championed the creation and implementation of national and localized sales initiatives that have driven significant revenue growth. Beyond numbers, I’m passionate about creating a positive and rewarding environment for my clients and their teams. True coaching comes from mentorship, fostering a culture of continuous learning and development. This approach has fostered a loyal and high-performing team, consistently exceeding expectations”.

“I’m driven by a desire to continuously learn, grow, and love to contribute to the success of organizations using my gifts of wonder and discernment”.

John is a passionate and committed rugby fan. He continues to play throughout BC and has recently joined our sports Officials as a referee and sits on the board of his local rugby club and enjoys the additional challenges that come from administering a niche sport in Canada.

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