SME# 29 Marketing Program Support - Current Customers
How do we make calls to current customers who might want to take advantage of current marketing offers?
Participants understand the strategy behind contacting customers who might want to trade for a promoted product.
Participants learn and practice phone call structures to best communicate the offer and interest the customer in an appointment.
Suggest to the group: “many of our current _____ owners with a vehicle in the 3-4-5-year-old range can be brought back into the market with a compelling offer. Today we are going to work on our outgoing call structure so we can maximise the number of appointments we get from our efforts.”
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