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Psychology of Selling

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No matter how much customer buying behavior changes we still at some point have conversations with most people who buy from us. Many will seem resistant or distant when we first engage them. You might call these initial responses a stall.





When is the best time to give yourself a pay raise? How about now?

You can give yourself a raise any day by increasing your effort or building your sales skills. Work harder and/or get better at what you do. It’s just math.


It's a simple business or is it?

We recently had a request from a freelance writer who was putting an article together for an auto industry publication. The writer sent a list of 13 or so questions; one of which had us chuckling around the water cooler. It was a simple question with not so simple an answer:


Are you afraid of the math? Maybe you should be...