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Education Centre

Welcome to our Education Centre. To find your topics of interest, use the search box to search by keyword or choose a category to view listed articles.

Newest Articles Date Posted

Is your sales process haunted by the ghost of Christmas past?



The sale starts with the receptionist - will it start it well?

We occasionally run training programs to bring receptionists into the sales process. We usually have a class that has 80-90% of attendees with no idea of how sales works or how the receptionist role can positively impact sales results.


Lessons from the huddle… increase satisfaction by lowering expectations!

Many dealerships have an unofficial in-house training program designed to pass along the vast experience and knowledge of the veteran salespeople to the new recruits.  This highly effective mentoring program is called “the huddle.” Here, unselfish veterans pass along the keys to success – sales s


Phones skills are old school... or are they?

So we've talked about how the current reality of the highly informed internet shopper has required salespeople to change their daily work plan.


Building value for the highly informed shopper - Part 4

We have been talking a lot lately about this highly researched shopper - that a typical prospect is now spending 11+ hours of online research before we ever see or hear from them.