Learn About Automotivaters

Our sales executive programs for the automotive industry have proven to be very effective in bringing new people up to speed fast. We give the new sales consultant the work plan and skills to professionally lead the sales process. No smoke and mirrors. We give them the skills and process to really understand the client’s needs and wants. They put product before price and work effectively with management.

Our Clients

We Are Proudly Serving

Effective Sales Management Training for Leadership and Client Satisfaction

Our sales management training modules improve time management and increase leadership, coaching and organization skills. Our sales management accountability tools put you in control of your client resources and provide the information managers need to coach their team effectively.

With service advisors we show them that “sales” does not mean pushy. We teach a consultative process for advisors that uncovers customer needs, presents service and maintenance solutions, builds value, and avoids the one line repair order.

In the Business Office, we train a consultative sales process to maximize gross profit and client satisfaction. F & I managers learn credit fundamentals and build effective relationships with lenders to get more deals bought. Sub prime techniques for credit challenged clients. Achieving higher penetration of Warranty and Insurance sales.

What Makes Us Different?

Automotivaters has strategically sought after individuals from the automobile industry with the strongest records of retail achievement, team building and most dynamic facilitation skills. Any staff we select for a project must be able to coach and consult at all levels concerning the particular areas for improvement in dealership. They come from retail automotive backgrounds and include former dealer principals, general managers, and first line managers.

Automotivaters is an international automotive business development consultancy and training company. We help manufacturer networks, national sales companies, regional associations, large dealer groups, and individual dealers to implement strategies and build skills that lead to increases in volume, market share, profitability, and customer loyalty. With our coaching and leadership strategies, we have been able to help dealers to develop teams of exceptional performers, as well as to minimize staff turnover.

Since our inception in 1987, we have worked with dealerships representing most brand. We have been selected by National Sales Companies representing BMW, Mercedes Benz, Toyota, Lexus, Volkswagen, Audi, Porsche, Land Rover/Jaguar, and Mazda to develop their dealer networks. Our consultancy integrates the departments of an NSC for greater coordination between executive, sales, marketing, product planning, dealer development and training departments.

We have 2 of only 102 consultants worldwide certified by the Volkswagen Group of Companies.

Some of Our Core Philosophies in Short Form

Work with the willing, and create the willing through motivation and direction.
Soft dominance, careful leadership.
Good intentions don’t execute, a good plan with accountability does.
Learning is not complete until behaviour changes.
People are not a dealership’s greatest assets – the right people doing the right things are.
You cannot manage what you do not measure. Manage effort not result.
Small and incremental improvements in activities create huge differences in results.
It is not a crime for someone to be unsuitable for a position – it is a crime to recognize this and fail to act.
The speed of the leader determines the speed of the team.
The best team wins. Management serves their staff.
There are no bad soldiers under a good general.
Choose and build a dealership coaching environment that supports personal development, team achievement, and accountability for results.
Market forces are in a continuous state of change, the challenges become greater, we will overcompensate to ensure our success and market share growth.

Our Philosophy

Staying on top is a constant challenge and we have continued to evolve and improve our materials and methods to match changing customer behavior and market conditions. The challenge for dealerships is keeping a strong team at the top of their game when time, competitive pressure, and customer interaction all erode skills and attitudes. Today's highly informed shopper demands a modern approach. Learn about our Internet Sales Process philosophy through these 8 Free Internet Sales Process Discussion Videos.

Custom Sales Training for Dealerships

Good Intentions Don't Execute! We're more than a sales training company. Automotivaters is all about execution. We don't just train people in service, sales and management skills. We work with your people in your car dealership to execute and drive performance. Our clients appreciate our hands-on style with dealers and the application of our strategies to the real world of automotive operations. We are not purely academics nor are we merely facilitators of material. Our people have achieved the highest levels of success in retail automotive. This provides the essential credibility that Dealer Principals and dealer management demand. We have experienced their challenges and personally faced and solved their problems. We have even experienced the failure that can occur over time and gathered a great understanding of what does not work.

At Automotivaters we don't believe in "cookie cutter" approaches to improving dealership performance. Each client has its own strengths and performance challenges. Our programs are highly customized to the individual dealership, dealer group, or manufacturer network. This customization of programs has always been our competitive advantage. Our sales executive programs have proven to be very effective in bringing new people up to speed fast. We give the new sales consultant the work plan and skills to professionally lead the sales process. No smoke and mirrors. We give them the skills and process to really understand the client’s needs and wants. They put product before price and work effectively with management.

Our sales management training modules improve time management and increase leadership, coaching and organization skills. Our sales management accountability tools put you in control of your client resource and provide the information managers need to coach their team effectively.

In the Business Office, we train a consultative sales process to maximize gross profit and client satisfaction. F & I managers learn credit fundamentals and build effective relationships with lenders to get more deals bought. Sub-prime techniques for credit challenged clients. Achieving higher penetration of Warranty and Insurance sales.