Advanced Telephone Training and Internet Response for Sales Teams

In-Person at the Dealership
Duration: 6 Hours
Online Live via Zoom
Duration: 2 x 3 Hour

Program Overview

Course Description

Take control of the Telephone as a primary marketing tool! There is no room for weak techniques.

Meeting the expectations of today’s highly informed buyer requires an intelligent approach and proper preparation to build value for your customer database and drive your sales performance.

Your customer database must be nurtured not tortured!

Our intelligent approach gives your Sales Consultants the skills to identify opportunities, do the investigative work in advance, and plan a call that builds value in the ears of the customer.

Course Elements

Meeting the expectations of today’s highly informed buyer requires and intelligent approach and proper preparation to build value for your customer database and drive your sales performance.

The dealership will experience long-term increases in volume and profitability if these structures are coached by their sales management team.

Here’s what they will learn:

  • To choose a mindset of ‘Self Management,’ and a plan to drive their own success.
  • To feel more confident in customizing proven call structures to their own words.
  • They will have a solid structure for a variety of incoming and outgoing call types.
  • They will improve results and achieve a higher number of kept appointments.
  • They will learn about building positive long-term relationships with their client database.
  • They will have a better understanding of their role with ‘Highly Informed Buyers’ and have a better game plan for handling and creating opportunities.
  • They will develop a personal action plan to implement new skills.
  • They will understand and take responsibility for measuring and monitoring their own success
  • Managers will gain an understanding of the behaviors that will drive the desired change and know how to coach the associated skills. This will allow the dealership to improve overall customer satisfaction and client retention.
Training Methods

Live Onsite Interactive Instruction, Trainer-led Group Discussions

Program Learning Elements

By participating in this program, participants will be able to acquire the following skills and education:

  • Get a deeper understanding of how markets and shopping behavior are evolving.
  • The Sales Teams will become more knowledgeable about consumer behavior, industry trends, and the tools available to them.
  • Understand how the quality and timeliness of follow-up and response directly impact engagement and vehicle sales.
  • Get buy-in for the importance of quality, consistency, and timeliness of lead responses.
  • Utilize response strategies and methods to convert more phone and internet inquiries into appointments.
  • Discover how to get a contact’s information.
  • Increase your appointment conversion ratios and closing ratios from inbound internet leads.
  • The Sales Team will gain a better understanding of how Internet sales processes and best practices are integrated into the dealer sales process.
  • Develop lead response structures to match different mediums, such as incoming email, video, text, and web forms.
  • Teams will generate more sales by improving professionalism and effectiveness of communication with internet shoppers.
  • Performance improvement based on mystery shopping in the areas of quality of responses to email leads, timeliness of lead responses, and long-term follow-up of outstanding leads.
  • Discover how to create more value and help prospects accept your highest level of service.
  • Participants will learn the practical approaches of how to engage with customers with or without phone numbers.
  • Learning to deal with low supply and inventory shortages and how to respond.
  • Learn how to stay positive and insert your personality into proven response structures.
  • Participants will learn how to convert more incoming inquiries into appointments.
  • Adopt a mindset of ‘Self-Management’ and a plan to drive your success.
  • Gain confidence in customizing proven call structures & scripts.
  • Develop personal word tracks for different mediums and learn how to adapt.
  • Gain a solid structure for a variety of inbound and outbound calls, and digital responses.
  • Improve results and achieve a higher number of kept appointments by increasing skills in telephone and digital communication.
  • Build positive long-term relationships with your client database.
  • Enhance your knowledge of highly informed buyers and develop a more effective strategy for managing and capitalizing on opportunities.
  • Develop a personal action plan to implement new skills and more knowledge.
  • Learn how to take responsibility for measuring and monitoring your success.
  • Sales Managers will acquire a more profound comprehension of the behaviors necessary to facilitate the desired change and possess the ability to provide coaching for the relevant skills. Consequently, this will enable the Sales Team to enhance customer satisfaction and bolster client retention on a broader scale.

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