What’s Wrong With This Picture?
- Sales understand why many people keep a vehicle too long and how that can adversely affect their overall cost of ownership.
When Should They Trade?
- Sales consultants can quantify what trimming the average ownership cycle of their customer base does to volumes and personal income.
- Sales consultants understand the real impacts of an inappropriately long trade cycle on the customer.
Optimal Trade Timing To Minimize The Cost Of Ownership
- Sales consultants understand and can explain the “sweet spot” for a customer to change vehicles.
Business Office Impacts On The Trade Cycle
- Participants will understand how finance terms and equity positions affect trade cycles.
When Will They Trade?
- Sales consultants will understand how pro-activity and strategy affect trade behaviours.
- Sales Consultant’s Prospecting Process / Discipline
- Sales consultants learn how to turn up the frequency of repeat and referral sales.
- Sales consultants can make appropriate customer contacts to get more from their client base.
Educating Our Buyer Today On When We Want That New Vehicle Back
- Sales consultants learn when to first inform the customer of optimal trade timing.
Cost Of Ownership Logic For Overcoming Delay Objections
- Sales consultants can overcome price objections and close procrastinators today with powerful logic.
Getting Your Sales Managers Involved At The Right Time
- Participants will know how to work with managers to help increase customer confidence to trade now.
Creating More Internal Referrals
- Sales consultants learn practical approaches to engage with customers when they come for scheduled maintenance.
Meeting Your Customer In The Service Department
- Sales consultants will know how to harvest opportunities from service appointments effectively.
Action Plan Development
- Sales consultants set a personal action plan to incorporate the best practices from this program.
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