Creating UrgencySubmitted by Warren on Tue, 01/28/2014 - 14:57
Sales managers are always talking about it like you're supposed to be able to wave a magic wand and get people to buy on command. I remember a situation early in my sales career when we were having a particularly slow month. The manager came along gave us a rah-rah speech and told us we needed to "create urgency with our buyers" and "get them to buy now!" I remember thinking to myself that if I had the ability to make people buy on command we wouldn't be in the sales slump we were in!