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Blog - March 2015

It's a simple business or is it?

We had a request from a freelance writer who was putting an article together for an auto industry publication. The writer sent a list of 13 or so questions; one of which had us chuckling around the water cooler. It was a simple question with not so simple an answer:

"With all the online research a potential customer can now do on their own now, how do you see this changing the way dealerships sell cars to customers?"