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Blog - March 2016

Good Times Bad Habits

Who turned off the tap? We are hearing from many markets about a dramatic reduction in walk-in traffic.
In some cases this is just a continuation of the pattern of highly researched shoppers who are shortening the list of brands or dealerships they will visit to 1-2.
Other dealerships are in markets heavily impacted by economic shifts in the resource sector.
Whatever the cause, salespeople suffer when traffic declines unless they have an effective and proactive strategy to create opportunities.