Ready to buy or ready to shop?Submitted by Warren on Tue, 04/19/2016 - 14:30
Are you still treating walk-in traffic as "shoppers"? You know, nice people looking to get some information at your dealership and a bunch of others.
They'll spend some time then go home and think it over trying to decide which car, salesperson, and dealership they like the best.
You'll do a good job so you have a 20-25% chance of getting their business.
Right? Wrong. Give your watch a tap - its stuck in 1999.