Subscribe to Our Newsletter

Sign-up Now

Blog - December 2018

Leadership or Self-serve?

In the face of a mountain of research on the modern automotive shopper, no one is going to deny that shopping patterns have changed:
• Buyers research online and self-serve themselves farther than ever towards a buying decision - before they contact or visit us
• Buyers have a wealth of information and shopping tools at their disposal - even on their phone
• Buyers are visiting fewer dealerships before making a purchase