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Education Centre

Welcome to our Education Centre. To find your topics of interest, use the search box to search by keyword or choose a category to view listed articles.

Newest Articles Date Posted

That's still not enough for my trade

When we get an objection to our manager's trade appraisal, we need to find out why they feel it is unreasonable and if they have a different value in mind, where did they get that value.

17/08/2012

That's not enough for my trade

This is one objection that rarely comes up... when the client has no trade-in! Otherwise it seems that no one is ever happy with the numbers our manager puts on their old vehicle. Ok that's just reality.

17/08/2012

That's just the way it is...

One of the most frustrating things for people like us working in automotive training and dealer staff development is the inertia we encounter with long held beliefs. Many dealer principals and staff in our industry are resistant to or have an inability to accept change.

17/08/2012

Taking A Closer Look - Lessons from the Vision Care Store

Ever notice salespeople and sales processes when you are away from the dealership just being a regular consumer of products and services? Maybe it's because we are in the training business, but we are always hypersensitive to the good and bad in other businesses salespeople and processes.

17/08/2012

Take the objection away!

We have all heard the sports phrase: “the best defense is a good offence”. It applies equally well when we think of some common objections we get when we ask for the business. Now we are not going to suggest that you adopt that pushy and aggressive tactic of ignoring or bypassing objections.

17/08/2012