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Sales Tips for the Automotive Industry

Newest Articles Date Posted

A Practice Culture in your Dealership

As good as we are, we are all subjected to the day to day erosion of skills and effort by interaction with customers. You may have heard us refer to this as the un-training cycle. Even with great skills and a very high closing ratio, more prospects say no than say yes.


I just need to talk it over with my spouse...

I just need to talk it over with my spouse...


Strategy. Execution. Achievement.

Every sales manager has goals. They are usually imposed on us from external sources like the manufacturer, our dealer principal, or general manager. These goals are highly visible, the data is readily available, and we are held responsible if we either hit them or not.


Begin with the end in mind Ok but...

Many of us have heard the Stephen Covey quote: "Begin with the end in mind". We actually hope you have read the book it came from: "The 7 Habits of Highly Effective People".


Why Should they Buy Here

Think about all of the other places your prospect could buy their next vehicle. In most markets there are not only all of the other competitive brands to worry about. Within a reasonable distance from your dealership is another selling the identical brand.